PDR PharmEHR Summit 12 update 6

#pharmehr

Reps and EHRs: Synergies Now and into the future

Moderator: Rich Altus, President
Gregg Viscuso, Senior Executive Sales Professional, Glaxosmithkline
AJ Higgins MD

Key note speaker: Deidre Connelly, President, North America Pharmaceuticals, Glaxosmithkline, comments

Only 50% receive treatment based on evidence based guidelines
By 2014, 65% of physicians will be in group practices
Moving from multiple reps to a single person representing a portfolio of products
Change in rep reimbursement: service is weighed greater than sales

Still sees a role of rep in addition to information delivered via EHRs: cancer, respiratory disease

If you attended, please share your comments here. SV


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