PharmEHR Summit 2013 #4

EHRs: A Tool for Patient Communications and  Education

Dr Brian McDonough CMO St Francis Hospital,  TV/Radio expert, #pharmehr

. Social media, to practice, to promote and to learn
. Inconsistent data on Docs using Social Media
, 25% of doctors use social media daily to scan for new medical information
. 61% of patients trust data posted by physicians posted on social media

Pharma Panel Discussion

Delivering Solutions and Services in the Exam Room

.Patient education material is highly desired (51%) according Manhattan Research: Taking the Pulse 2012
. Letting prescribers know that they can prescribe more than a pill, ie. education medication adherence, financial assistance, clinical trials
. Brand name versions of medications providing support for education, adherence, financial assistance and clinical trials are additional "value added" that one may want to consider when comparing brand versus generic medications
. You are more likely to survive a plane crash than click on a banner ad (Solve Media)
. One survey of patients showed that a majority wanted educational tips or information to help live a better life.